Creating and scaling successful Facebook ads requires a structured approach. This fantastic guide by Alisha Conlin-Hurd outlines a proven four-step process developed from extensive experience with ...

The millennial generation today consumes a lot of information channelized to them via social media platforms. Rather than hoping from one website to another, they would rather make a comprehensive ...

Facebook Lead Ads have been around for a few years, but their utility is becoming increasingly important as consumers continue to adopt mobile-optimized solutions. Facebook Lead Ads solve two specific ...

Amy Porterfield, a social media strategy consultant, offers seven tips for improving conversion rates for Facebook ads, including: ...

Creating the right message is a crucial first step to making money with Facebook ads, but it doesn’t end there. This guide will help you create ads that actually convert. Opinions expressed by ...

With GIFs, videos, slideshows, and Canvas ads floating ubiquitously around Facebook these days, one thing has become evident—users prefer interactive content over stagnant content. They want something ...

Something interesting and slightly ironic about Facebook ads is the fact that the worst and best examples are equally invisible to the user - but for drastically different reasons. Think about it.

The new Create to Convert tools and purchase of Vidpresso’s technology demonstrate how Facebook continues to ramp up its video offerings. Facebook represents 46% of all video ads created, compared to ...

At TechCrunch Disrupt NY today, VP of Display Advertising Products at Google, Neal Mohan, Facebook Ad Products Director Gokul Rajaram and Twitter Senior Director of Product Revenue Kevin Weil took the ...

So, you’ve launched your ad campaign. You’ve set up your targeting, written some punchy copy, picked a catchy image or maybe a video and hit "go." A few days pass, then a week, and you’re left ...