If you’re a business owner with a website, you’ve probably considered adding a blog. It’s a worthy thing to ponder. According to an annual survey conducted by Orbit Media, 80% of bloggers report ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

If you have little kids, chances are you remember Alice and her Adventures in Wonderland. Remember the episode when Alice finds herself running faster and faster but staying in the same place? There's ...

Earlier this month, I published an article on how to leverage a large Instagram account to build a lucrative career. Today, I want to approach the same topic, this time from the brand’s point of view.

World Thinking Day, celebrated annually on February 22, is an opportunity for businesses to think creatively and foster innovation. Originally rooted in global Girl Guiding and Girl Scouting, the day ...

I am looking for ways to promote my business on a low cost budget. Do you have any experience with public relations? Let’s catch everyone up. According to the Small Business Encyclopedia, public ...

As our social-media feeds and inboxes get busier and busier, our attention span decreases accordingly. None of us have time to spend following a company or a person who talks about himself all day ...

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If you’ve ever created something and then hesitated to promote it because you didn’t want to come off as being self-centered … then today’s question from Todd will resonate and my response will have ...

Social media can help small businesses find customers, but the platforms regularly change algorithms. With the holidays approaching, it's crucial to promote your brand on social ahead of the shopping ...